A lot has been made of the Wicked Weed sell out to AB InBev this week. While we understand the need for capital to expand operations and extend reach, this should never come at the cost of your most passionate supporters. Moreover, this should never come at the cost of the market that gave you your success. We are all worse for this acquisition. Not because we’re all losing a partner in the fight for craft beer, but because we’re gaining another enemy. And not just any enemy, but a nefarious enemy that will seek to confuse craft consumers into thinking that they’re supporting a local business.
A brewery is a community. A community that includes your state, your city and your supporters. Selling out a craft brewery to a predatory conglomerate is an appalling violation of this trust. A trust that we, the community of independent craft brewers, must now seek to mend.
We will continue to support our state’s amazing craft community with every dollar and ounce of sweat we have.
Andrew Durstewitz, CEO & Co-Founder
Aaron Burton, Brewmaster & Co-Founder